Meehan, who has spoken in Parliament on equality in education, says she has always been approached by email from one brand itself, which typically adopt a “hey babe” tone that she believes is unprofessional and patronising. Katie Meehan, a beauty and lifestyle influencer and blogger who promotes equality and diversity to her 20,000 followers on Instagram, has been given plenty of opportunities to promote detox teas, but has turned them down. Many brands offer a flat fee for a picture although other brands operate a commission-based payment system. In the description of her petition, which has over 2,100 signatures, Whittaker writes: “It’s our responsibility to look after our children, we shouldn’t be marketing laxatives to them in pretty pink packaging.” But it’s not surprising influencers want to cash in on the financial profitability of detox teas. Yes, fast fashion is bad – but consumers can’t solely take the blame.“The mental health ramifications of this are huge, from disordered eating and full blown eating disorders to social anxiety, reduced quality of life and – as the Mental Health Foundation recently found out – even suicidal thoughts,” the campaigner adds. She continues, adding that detox teas ignore additional factors, creating a culture of blame and preying on peoples’ insecurities. “The evidence points to the fact weight is a really nuanced subject, and there are many different factors that affect a person’s weight – it’s not just a simple case of how much they eat or how much exercise they do. “It promotes unrealistic beauty ideals, a particular narrative that a healthy body only looks one way and presents diets, detox teas and ‘quick fix’ weight loss products as the answer,” Forbes says. Molly Forbes, a body positivity campaigner and co-presenter on the Body Cons podcast, believes that a huge element of the problem is the diet culture we live in. Recent findings from The Mental Health Foundation reveal that one in eight adults has had suicidal thoughts because of the way they feel about their body.
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